Who Run The World
You’d be hard pressed to find a Stanford gal sitting still. Whether they’re cranking out a p-set on Meyer Green, running a meeting at Old Union, or pushing it at an early morning sports practice, these women ooze ambition and drive.
is spring, MINT decided to pro le four women carving out a path in fashion and the arts. We’ve got: an Indonesian Idol singer turned female-empowerment app ambassador, a fashion marketing and sales intern organizing a fashion revolution in sustainability through the d.school, and the co-chairs of Stanford’s annual festival celebrating Black arts, Blackfest.
Flip ahead for the real scoop on who runs the Farm, and the world.
MINT sat down with sophomore Christie Hartono to chat about her love of fashion and beauty, her role as ambassador to online platform for women Mogul, her stint on the TV show Indonesian Idol, and her aspirations to become a bona de social media in influencer.
MINT: Tell us about yourself.
CHRISTIE HARTONO: I was born and raised in Ja- karta, Indonesia and moved to the US two years ago for college. I’m currently a sophomore who is majoring in Communication with a focus in Media Studies. Besides MINT, I am a member of Everyday People, Stanford’s R&B, soul, and hip-hop a cappella group. Outside of school, I love collaborating with others who share the same passion in music and creating covers of my favorite songs. My most memorable experience back in Jakarta was participating in Indonesian Idol. I’m also in love with all things fashion and beauty. My passion in social me- dia, fashion and beauty led me to start a blog and nally pursue a career as a brand ambassador for various fashion and beauty brands and campaigns on online platforms. After seeing the rising popularity of social media plat- forms, especially Instagram, I’ve been working on my personal branding as a fashion in uencer online. I am also passionate about autism awareness. Back home in Indonesia, I founded my non-pro t organization ‘Art for
Autism’ to create a platform for society to appreciate the artistic talents that exists in many on the autistic spec- trum.
M: How did you get involved in the campus ambassador program for Mogul? Can you also dive a little bit into what Mogul is?
CH: Mogul is a technology platform that enables wom- en worldwide to share information, connect, and access knowledge from one another. Mogul not only has been read by over 18 million women in 196 countries, but also gives ambassadors the opportunity to initiate campaigns about social issues that they truly care about. After learn- ing more about Mogul, I wanted to surround myself with women who make me feel empowered, and I wanted to access knowledge from such accomplished women from around the world. My goal was to become an influencer by initiating some of my own campaigns, and I believe that the best community to start [with] is at my own college campus. I also wanted to create a hub where women around the Stanford community feel safe to voice their opinions and share information about topics that they are passionate about.
M: How does this ambassador position t into the type of careers you’re interested in going into after Stanford?
CH: As campus ambassador, I work with a group of talented women to initiate campaigns throughout the school year. Last quarter, for example, the Mogul team and I launched the #ReadMyLips campaign on campus in support of women’s rights, equality, and health issues. We collected messages about feminism from women across campus and delivered them straight to the White House. roughout the campaign, the team and I dis- cussed strategies that could be implemented to make our campaign most appealing to our target market. is type of skill is similar to what I envision specializing in after Stanford: working on marketing strategies to promote social media campaigns, preferably in the fashion, beauty, and lifestyle industries. I want to immerse myself in the social media industry because of its ability to expand network, develop relationships, and spread ideas via mass media, especially in the more connected and globalized world we live in today.
M: What are some of the cool activities that you’ve done in collaboration with the company?
CH: Last month, I participated in the VISA challenge in San Francisco. Visa has partnered up with TLC’s Girl Starter, a new TV series that mentors young female entrepreneurs. Mogul gave me the opportunity to test out and provide feedback about the winning team’s prototype, which will be aired on the show! I’ve also been featured in Now is.
Elle cares about sustainable fashion. Joining a team of d.school master’s students, she helped organize an event—Revolution by Design—that sought to make improvements in the world of ethical fashion.
MINT: Tell us about yourself
ELLE WILSON: I’m a junior STS [Science, Technology, and Society] major in the Innovation and Organizations track. I’m an active member of the Stanford Debate Society, and a member of [the sorority] Kappa Kappa Gam- ma. I also work for TAPS in the costume shop building costumes for shows, and o campus as a Marketing In- tern and Sales Associate at Marimekko!
M: How did you get involved in the Revolution by Design event?
EW: is RXD event, or “Revolution by Design,” evolved out of d.garage, the Master’s Product Design Thesis Project. In this class, teams of master’s students in the product design program partner with students from around the university to use design thinking to bring real innovations to life. I’ve been on a team since winter quarter with two product design master’s students, Brooke McEver and Bryant Chu, and a master’s student in the International Policy Studies Program, Emily Gray. We’ve used our diverse skill set to try to approach the di cult, sticky problems of fashion’s planetary and human toll from a fresh perspective. We’ve spent all year developing strategies to promote collaboration between people at different points in apparel supply chains; a key insight of ours is that because fashion is so competitive and its supply chains are so long and global, people have a difficult time imagining mutually beneficial cooperation. We wanted to change that narrative, and encourage people to think of each other as equal collaborators working together to minimize fashion’s deleterious environmental and human rights impacts. is event also served as the west coast kickoff for Fashion Revolution Week, a global fashion awareness week organized by Fashion Revolution, and we were honored to work with them!
M: What was your role in the event as a student liaison?
EW: I worked with my team to build the event from scratch, consulting with brands like Nike and Patagonia and organizations like the UN and the State Department to identify key issues in supply chains and the ways in which each stakeholder needed assistance in adhering to human rights and sustainability standards. We developed a workshop informed by the principles of design think- ing to help different apparel stakeholders empathize with each other, reframe their understanding of these problems, and ultimately develop concrete ideas for cooperation in the future. What we discovered through our extensive research is that many, many brands care about building better businesses, but fall short of their goals be- cause of the lack of trust in business partners along their supply chains. Competitive forces keep stakeholders at different points supply chains from collaborating with each other, sharing best practices, or seeking to expose problems too big for them to x. In an interview with Patagonia, we heard confirmation for the fact that “everybody agrees that no one can do this alone.” In our workshop, we hoped to represent every step of the apparel supply chain, from cotton farmers to factory managers to designers. We used their rich knowledge to identify points of risk and vulnerability in the manufacturing pro- cess, and then used our insights to help them reshape their perspectives. Fundamentally, we wanted to create an environment in which they felt safe sharing information and building relationships for later collaboration. is kind of trust is so rare in the fashion industry, so watch- ing our participants change from guarded independent business owners to members of a collaborative group was truly magical.
M: What was the process of working with these local brands and community members?
EW: e fashion industry can be very competitive,
opaque, and adversarial. However, by the end of our workshop, we really saw people changing their per- spectives, being vulnerable with each other, and forging meaningful relationships. It was a success beyond what we imagined; when we created a space where participants knew they were on the same team, they shared insights we never would have gotten otherwise, and were eager to begin working together in the real world.
M: Why is ethical fashion important to you and/or important in the fashion industry?
EW: e fashion industry is the second most polluting in the world, and very few people are aware of this, much less try to discuss it. Additionally, apparel supply chains are particularly ripe for human tracking—especially of women and girls—and no one knows precisely how many people are engaged in forced labor due to the length and complexity of these manufacturing processes. These problems so often get abstracted away from the glamour of fashion, and we as a team are all passionate about bringing these issues to light. I have always loved fashion, and hope to work in the industry after graduation, but I think it is critical for those involved to be aware of how dangerous it can be and what steps need to be taken to minimize your impact.
Rochelle Ballantyne & Jordan Parker
Stanford’s Blackfest—an annual celebration of Black art across mediums—had two powerhouse student co-chairs this spring. Rochelle Ballantyne is a senior double majoring in AAAS and Political Science; she serves as co-president of Black Student Union, is on staff in Ujamaa, and is the senior programming manager at the Black Community Services Center. Jordan Parker is a junior majoring in Psychology with minors in African and African American Studies and Spanish; she is a research assistant in the Movement Disorders Center at the Stanford Neuroscience Health Center. Under Rochelle and Jordan’s direction, Blackfest 2017 was a smash, bringing artist T Pain to campus and hosting a fashion show with MINT models.
MINT: How did you initially get involved in Blackfest?
Jordan Parker: I have always been really passionate about music, and I also really wanted to get involved in the black community at Stanford. To me, it seemed like Blackfest was the logical option. I applied as a freshman and my first year on the committee was as a sophomore.
Rochelle Ballantyne: My freshman year, I thought it was so cool that we had a concert on campus dedicated to black culture. It was also a welcomed break from the everyday pressure of going to school at Stanford. I volunteered my freshman year with day-of activities because I wanted to be a part of putting together a show that brought from people all over the Bay together through their love of blackness. I think that’s beautiful, and I stuck with it ever since. Junior year I was also a co-chair of Blackfest and now here we are, one last time.
MINT: Why did both of you decide to take on the tough role of leading the production of Blackfest?
JP: On my first year on committee, I was a part of the Marketing Committee. That meant that I was responsible for reaching out to surrounding schools and organizations to ask for co-sponsorships and also for getting the word out about Blackfest to the Bay Area. As we got closer and closer to the concert, I realized how much more went on within other committees and how many other details the co-chairs were responsible for. I knew I wanted to be involved in Blackfest again, and I thought it would be both a rewarding and challenging opportunity to oversee the event at large, rather than just zoom in on one aspect of it.
RB: Over the years, I have developed a love for planning things. I enjoy bringing people’s ideas together and everything that comes with working on a team but mainly I enjoy watching months of hard work and uncertainty result in a bomb performance
MINT: Can you discuss the process of putting on a production like Blackfest?
JP: Feels like organized chaos to me. There are a million things going on at once, so it is super important to have a committee of people who are on top of things. There is a big learning curve for us each year in terms of what worked and what didn’t. It’s an ever-evolving process.
RB: It’s a lot of coordination. It starts with fundraising, reaching out to different organizations and departments on and off campus and pitching to them the importance of a show like Blackfest. Then artist committee has to pick a headliner, pick a date based off that, hold auditions for the student groups and off-campus acts interested in performing. Stage committee reaches out to art and food vendors. Marketing committee makes all the publicity materials for this year’s show.
MINT: What factors go into the selection of the main headliners of Blackfest?
JP: Money is definitely a huge concern, but we don’t usually start there. The artist committee makes a list of artists they are interested in and then takes into account the opinions of the committee. There’s a lot of narrowing down through voting, with cost concern in mind, until we are left with a handful of headliners and openers. We reach out and determine availability and price, and then move forward from there.
RB: Cost for sure, like we can’t have someone outrageous like Kanye (although I for one think that’ll be dope). We have a tight budget that we have to adhere to when determining headliners. Then there’s availability because of all the other events that happen during the final weeks of spring quarter. We have to make sure the artist we want isn’t on tour or just simply unavailable. Finally, we consider headliners that we think will appeal to our audience and make them want them to travel all the way to Stanford to watch them perform.
MINT: Describe your favorite memory of Blackfest? (either behind the scenes or during the actual concert)
RB: My favorite memory is always the end, I’m always so proud of all the work everyone has put in to make the show a success.
MINT: What would you like to see in the future?