Instagram is a hub for makeup and beauty experimentation, with looks ranging from artistic to over-the-top. This past year, makeup artists have given us rainbow highlighter, glitter roots, and extreme color correcting-- not to mention Van Gogh recreations on eyelids and realistic constellations on faces and bodies.
While this creativity is frequently seen in eyeshadow looks, contouring, and even eyebrow styling, it seems like the lips are usually ignored. Nude, matte lips have been the reigning trend since Kylie Jenner first released her lip kits, and it seems like every beauty influencer completes their look with the same matte liquid lipstick. Few creative lip trends that utilize new techniques or textures have gained traction-- that is, until legendary makeup artist Pat McGrath introduced the beauty world to her own lip kits, complete with loose glitter.
McGrath, dubbed the most influential makeup artist in the world by Vogue magazine, first unveiled the glitter lip concept on the runway at the Atelier Versace Fall 2016 couture show. Bella Hadid, Taylor Hill, and Hanne Gaby Odiele were among the models sporting the deep red lip that twinkled under the show lights. McGrath’s sparkling creation garnered even more praise and social media buzz than the clothes that the models were wearing. Unlike most runway makeup looks that are much too dramatic to actually wear, these glitter lips are just as beautiful in an Instagram selfie as they are on a couture runway. The subtle, sophisticated sparkle has a high fashion feel, but it is still totally wearable.
A few months after the Versace show, McGrath announced the launch of her Lust 004 Kits so that her fans could recreate the enviable lip look on their own. The kits come with two lipsticks, a gloss, a metallic pigment, and microfine glitter that is offered in three different shades. However, as with most Pat McGrath Labs products, the kits are currently out of stock due to high demand. But you don’t need this sixty dollar kit to achieve a runway-worthy pout.
Recreating McGrath’s look only takes a few simple steps. You’ll need lipstick, a cotton swab or lip brush, and fine, cosmetic glitter, according to beauty writer Krista Burton. First, apply the lipstick as you normally would, blot your lips, then reapply. Dip the brush or cotton swab into your glitter, and pat it onto your lips, making sure to evenly distribute the product to avoid patchiness. Finally, press your lips together to keep the glitter in place. The sparkling statement lip is surprisingly easy to execute, and it allows you to keep things simple on the eyes while still achieving an overall dramatic statement. This lip is perfect for a nighttime event, any time that you want to add some unexpected sparkle to your makeup look, or if you just want to channel your inner Bella Hadid.
While a solid color, matte lip will always have its place in the world of makeup, Pat McGrath’s daring glitter lips have encouraged makeup artists and makeup lovers alike to continue experimenting with different lip styles and applications in the age of lip kits.